User satisfaction and good experiences are, as always, the top variables to determine apps’ popularity. On average, the first apps appearing to users on the platform’s results page were updated in the previous 60 days.īuilt for success: app optimization in the Google Play Storeīeing featured in the first positions on mobile app stores results page is key to the success of an application, as it improves impressions and increases the chances of downloads. Maintenance of apps hosted in the Google Play Store helps improve the overall quality of content proposed to users. Android users browsing the Google Play Store can find any type of mobile app, from dating to mobile productivity, with gaming apps being the most popular app category on the platform. As of the first quarter of 2022, over 3.29 million mobile apps were available on the Google Play Store, after hitting the record number of 4.67 million apps available to users during the previous quarter. Launched in March 2016, the Google Play Store is the major app distributor for global Android users, as well as one of the most important mobile app stores in the industry. Instagram was the second-most popular app with over 21 million downloads from global users. In September 2022, TikTok was the most-downloaded app in the Google Play Store worldwide, generating almost 24 million downloads from Android users.
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